Google+ DVF and Evian Team Up

DVF and Evian Team Up

November 7, 2012


Another fashion industry collaboration with a beverage!  I previously posted on Diet Coke and Jean Paul Gaultier and Starbucks and Rodarte.  This time it's Evian and Diane von Furstenberg (DVF).  Evian's brand image is luxury bottled water; It is a French company after all!  The pairing with DVF definitely increases the brand's "cool" factor and youthfulness.  DVF is best known for the use of colorful graphic prints and the creation of the iconic wrap dress.

DVF has designed Evian's 2013 limited-edition bottle with the words "water is life is love is life is love is life is water” and with the designer's signature heart logo in red.  This is Evian's first time to link up with an American designer however the company has partnered previously with Paul Smith, Issey Miyake, Jean Paul Gaultier and Christian Lacroix.  The DVF limited-edition bottles willl be available in stores this month.

So, is this a growing trend I am discovering?  Well, it definitely works for me who enjoys that extra fashion "flava" in my beverages. Who would you like to see team up next?  I'm thinking Vitamin Water and British designer Jonathan Saunders.  A little out there but both oh so colorful.



Photo credit: WWD

2 comments:

  1. Love the evian collaborations. I think the 2013 looks way better than the 2012.

    x Cammie

    ReplyDelete
  2. Evian, the thirst quencher, DVF, the bold stylist, a great combination!
    Thanks for bringing this duo to your readers attention!

    ReplyDelete

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