Google+ Rodarte collection for Starbucks

Rodarte collection for Starbucks

October 20, 2012


"Medieval and fantasy role-playing games": the inspiration for Rodarte's Spring/Summer 2013 collection

I am not an big coffee drinker (gave it up after too many double espressos in college).  So when I first heard that Rodarte is collaborating with Starbucks on a holiday collection, I instantly rethought my lack of coffee drinking habits and need to get to Starbucks ASAP.  The limited edition products will include Rodarte gift cards, mugs, tote bags and cup sleeves that will debut online and in select Starbucks stores November 13.

The collaboration between fashion forward Rodarte (known for creating the striking ballerina costumes for Natalie Portman in Black Swan) and the mass-market coffee chain is definitely a surprise.  This is Starbucks first foray into the fashion industry. I personally love the idea as I am the target customer for this partnership.  But I wonder if the majority of Starbucks customers will respond to products by an exclusive high fashion company.  It is the holiday collection after all where sales in this period can heavily impact annual revenues.  A collaboration with a fashion company with a more widespread brand image may result in more sales for Starbucks.  

On the flip side Rodarte will gain great exposure to a new customer segment and Starbucks will continue to push the boundaries of traditional coffee company turned hang-out spot turned gift store offering CDs, books, board games and now high fashion branded accessories.  Ok, I sold myself.  It's a win-win situation.  Thoughts??? 


Photo credit: style.com

2 comments:

  1. I think a lot of people wont even know who or what Rodarte is but the people who do will love every minute! I personally can't wait.

    xo
    girlintheyellowdress.com

    ReplyDelete
  2. SOOOO many people will just be like "what rodarte??" or not pay attention to it and then the fashion forward people might not be able to afford whatever it is but I guess we'll see!!

    http://lazyobsession.blogspot.com

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