Google+ Everlane: New concept of luxury e-tailing

Everlane: New concept of luxury e-tailing

December 11, 2012

I am obsessed with San Francisco-based Everlane.  By cutting out the middleman, the budding luxury clothing design and manufacturing company offers high-quality products at unconventional prices.  The company started by producing a luxurious version of the classic t-shirt for just $15.  It has now evolved its product offerings to silk blouses, wool scarves and backpacks to name a few.  How does Everlane achieve such prices?  See the value chain below:

By cutting out the middlemen and overhead prices incurred by brick-and-mortar stores, Everlane is able to offer the lowest prices to consumers.  Why not not-splurge and try out Everlane for yourself.  My guess is you will be very pleasantly surprised.    

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