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Brad and Chanel

October 16, 2012




The most important branding takeaway I learned from working in the luxury goods industry is the importance of showcasing one's heritage but innovating to stay current with the times.  Chanel is a company that I think has always done this to perfection.

Recently naming Brad Pitt as the first ever male face to the iconic Chanel No. 5 perfume is not only innovative, it is genius.  Why can't a man be the face of a female perfume in this day and age?  And it works seamlessly for Chanel!  The ad campaign not only appeals to women by having the stamp of approval from Brad, but also appeals to men as a gift for their significant others. See full ad campaign on Chanel's website

Chanel No. 5 is the iconic perfume of the fashion house and embodies it's rich history being the first perfume released in 1921.  I for one can't think of another fragrance brand that has used a male ambassador to promote a female fragrance.  And let's be honest here, if Brad likes it I like it! 

Photo credit: guardian.co.uk

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